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Understand what selling involves, the characteristics of effective salespeople, essential sales principles, and the attitudes and behaviors that support success.
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A Practical Sales Course
How to Sell More
Practical Sales Skills to Win More Customers and Close More Deals
By Ami Grunberg
Strengthen every stage of the sales process
You Had the Opportunity. Why Didn't You Get the Sale?
The customer was interested.You had the conversation.You explained your product or service.But the sale did not happen.
Was it really the price?
Or did something go wrong along the way?
Maybe you did not reach the right decision maker.Maybe you did not discover what the customer really needed.Maybe you talked when you should have listened.Maybe you failed to communicate the value clearly.Maybe an objection stopped you.Maybe you missed a buying signal.Or maybe the right moment to close simply passed.
Losing one sale is disappointing. Repeating the same mistakes can cost you customers, revenue, and growth.
Turn More Sales Opportunities Into Customers
How to Sell More gives you practical skills for the major stages of professional selling, from finding potential customers to closing deals and building longer term customer relationships.
Learn how to generate leads, reach decision makers, secure appointments, understand why people buy, build trust, discover needs, communicate value, handle objections, recognize buying signals, negotiate, close sales, follow up, and develop stronger customer relationships.
Find more opportunities. Win more customers. Close more deals.
40 Practical Lessons • 10 Learning Modules • Learn at Your Own Pace
See the course before you enroll
Experience Ami's practical teaching approach.
Watch a real lesson from the course before you decide.
Practical outcomes
What Could Better Sales Skills Help You Do?
Find more potential customers and generate new opportunities
Reach decision makers and secure more appointments
Understand why customers buy and why they do not
Make a stronger first impression
Build trust and discover what customers really need
Ask better questions and listen more effectively
Adapt your communication to different types of customers
Present your product, service, and value more effectively
Handle objections with greater confidence
Recognize buying signals and know when to move toward the close
Negotiate and close more effectively
Create additional opportunities through cross selling and upselling
Follow up and turn customers into longer term clients
Course journey
Your Sales Journey
Understand Why Customers Buy
Explore why people buy, why they sometimes do not, and the motivations that can influence their decisions.
Prepare to Sell
Understand the sales process, strengthen your first impression, know your product, customer, and competitors, and manage your time and stress more effectively.
Find More Customers
Learn how to search for potential customers, generate leads, and focus your efforts on important sales opportunities.
Get the Meeting
Identify decision makers, secure appointments, work more effectively with gatekeepers, and improve your approach to cold calls.
Build Trust and Discover Needs
Strengthen your communication, listening, rapport, questioning, body language, and language skills, and learn how to communicate with different types of customers.
Present and Influence
Develop presentation and influence skills that help you communicate your offer and its value more effectively.
Handle Objections and Close
Learn how to handle objections, recognize buying signals, use closing techniques, negotiate, and identify cross selling and upselling opportunities.
Turn Customers Into Longer Term Clients
Use follow up and relationship building to strengthen customer relationships and create opportunities for future business.
Put It All Together
Connect the stages and skills into a more structured approach you can apply to future sales opportunities.
Is This Course for You?
For anyone who needs to sell products, services, or ideas.
This course is especially relevant for sales professionals, business owners, entrepreneurs, consultants, freelancers, managers, and customer facing professionals, as well as anyone who needs to sell products, services, or ideas.
You may be new to sales.Or you may already have years of experience.
Either way, ask yourself:
How many more sales could you win if you became better at each stage of the process?
Skills across the entire sales process
What Makes This Course Different?
A sale is rarely won or lost only at the moment you ask for the order.
What happens before the close can determine whether you ever reach it.
Finding the right prospectReaching the decision makerUnderstanding the buyerBuilding trustAsking and listeningPresenting valueHandling objectionsRecognizing buying signalsClosingFollowing up
This course does not focus on one sales trick.It helps you strengthen the skills that work together across the entire sales process.
Look across your entire sales process
Where Are Your Sales Slipping Away?
Think about your recent sales opportunities.
How many prospects never became meetings?How many meetings ended without discovering the customer's real need?How many customers said: “I need to think about it”?How many objections stopped the sale?How many buying signals went unnoticed?How many opportunities ended without a confident attempt to close?How many customers bought once but were never developed into longer term clients?
The real cost is not one lost deal. It is what happens when the same weaknesses are repeated across dozens or hundreds of sales opportunities.
Improve the skills you use throughout the sales process, and you give yourself a better chance to turn more opportunities into customers and more customers into longer term business.
Answers before you begin
Frequently Asked Questions
Do I need previous sales experience?
No. The course is suitable for people who are new to sales as well as experienced professionals who want to strengthen their skills.
Is this course practical?
Yes. The course includes important sales foundations, but the emphasis is on practical skills and techniques you can apply in real sales situations.
Does the course cover the sales process from prospecting to closing?
Yes. The course covers finding customers, generating leads, reaching decision makers, securing appointments, understanding buyers, building trust, discovering needs, presenting and influencing, handling objections, recognizing buying signals, negotiating, closing, and following up.
Does the course teach closing techniques?
Yes. Closing techniques are covered together with objection handling, buying signals, negotiation, cross selling, and upselling.
Is this the same as the Sales Language course?
No. How to Sell More focuses on the broader sales process and the skills needed across its different stages. The Sales Language course focuses specifically on the language and communication used within sales conversations.
Can I learn at my own pace?
Yes. The course is designed for flexible online learning at your own pace.
How Many Future Sales Could Better Skills Change?
Sell Better. Win More Customers. Close More Deals.
Think about how many sales opportunities you will have over the next year.
Every prospect.Every call.Every meeting.Every presentation.Every objection.Every opportunity to close.
You cannot make every customer buy. But you can become much better at what you do before the customer decides.Do not let avoidable weaknesses keep costing you opportunities. Learn how to find more prospects, understand buyers, build trust, communicate value, handle objections, recognize buying signals, negotiate, close, and build stronger customer relationships.
Find More Opportunities.Win More Customers.Close More Deals.
Start building stronger sales skills today.