About Ami Grunberg
Four Decades of Experience.
Knowledge That Delivers Results.
Ami Grunberg provides people and organizations with practical tools and skills that help them improve performance, achieve their goals, and deliver better results.
Experience from both sides of the room
Experience that turns knowledge into practical results.
Ami Grunberg is a soft skills expert, lecturer, trainer, mentor, business, organizational, and personal coach, developer of soft skills learning programs, and author.
His approach was shaped in senior national roles across marketing, sales, training, and customer service, where he led people, negotiations, brands, and growth in several industries and worked with premium international brands.
He later served as Professional Director of the Soft Skills Studies Center at Bar-Ilan University, developing and teaching courses and workshops and lecturing in leadership to master's degree students. At Ben Gurion Airport, he trained, coached, and mentored service teams while contributing to operational improvement.
Today, Ami turns four decades of management, teaching, and coaching experience into practical books, digital courses, lectures, and training programs that help people translate knowledge into effective action.
Business leadership
Senior leadership across marketing, sales, training, customer service, operations, and negotiation.
Learning development
Practical soft skills programs built around real training needs.
Teaching & facilitation
Leadership teaching for master's degree students, executives, managers, teams, and professional audiences.
Coaching & mentoring
Business, organizational, personal, and group coaching that turns insight into progress.
Writing
Practical books and digital courses on essential professional and personal skills.
Social contribution
Head of Elderly Affairs at 121, lecturer in the Young Ambassadors program, and volunteer trainer and mentor for young people at risk.
Areas of expertise include:
- Executive Development
- Leadership
- Sales
- Communication
- Decision-Making
- Motivation
- Public Speaking
- Presentation
- Negotiation
- Time Management
- Goal Setting
- Emotional Intelligence
- Problem-Solving
- Influencing Skills
- Effective Meetings
- Positive Thinking
- Teamwork
- Resilience & Crisis Management
Professional foundation
Professional knowledge grounded in real world experience.
Formal education strengthened by decades of practical application.
Ami is certified as a business, organizational, and personal coach by Bar-Ilan University's School of Education. He holds Master certifications in Neuro Linguistic Programming and Business Neuro Linguistic Programming and has studied social sciences and digital marketing.
Experience connected with
Bar-Ilan UniversityBen Gurion AirportMielePhilipsLiebherrSauterGaggenauElectraElectra Consumer ProductsA.L.M.SakalLeichtMistralPoggenpohlRegbaDecorRealty ExecutivesEuroestMedent GroupImopediaAeroHandlingHTU.S. EmbassyIsrael Ministry of EducationPetah Tikva MunicipalityIDF121—Engine for Social Change
Professional Experience & Academic Activity
With more than four decades of real-world experience, Ami Grunberg has held national management roles in sales, marketing and training and has worked with managers, employees, sales and service teams, business owners and organizations.
His professional experience includes teaching leadership to M.A. students at Bar-Ilan University, serving as Professional Director of the Soft Skills Center at Bar-Ilan University, and training, mentoring and coaching professionals in business and organizational environments.
In recent years, he has also trained and mentored ground service teams at Ben Gurion International Airport.
His work focuses on translating knowledge and experience into practical skills that help people and organizations strengthen capabilities, improve performance and achieve better results.
How I Can Help You Succeed
Through practical knowledge, proven tools, and actionable techniques, my books, courses, and training programs are designed to help you:
Improve Performance
Turn knowledge into action and achieve stronger, more consistent results.
Achieve Better Results
Strengthen the skills that help you perform more effectively and achieve better outcomes.
Achieve Your Goals
Set clear objectives and turn plans into action.
Work More Effectively
Make better use of your time, energy, and resources.
Keep Growing
Develop the skills, confidence, and capabilities needed for continuous personal and professional growth.
Books · Courses · Speaking · Training